Canadian HR Reporter Weekly

2 Canadian HR Reporter, a Thomson Reuters business 2018 CANADIAN HR REPORTER WEEKLY A new job search feature offered by Google may overhaul the recruitment process for human resource professionals, according to experts. On April 26, the tech company launched Google for Jobs in Canada — allowing people to look for a job using the company's powerful search engine. e feature has already launched in the United States and India, and it automatically opens when people enter a job-related query on Google. It works in tandem with many job-board websites, including Monster. Jobseekers can sift through postings based on specifications such as job title, commuting distance or time commitment. Users can also save their searches or turn on alerts to receive email notifications when jobs are posted with criteria specific to them. "is is really another technological advance in the world of HR and search," said Angela Payne, general manager at Monster Canada in Toronto. "All of the intention is to be matching qualified candidates more cleanly and more closely." "It's the way of the future. e reality is artificial intelligence is already transforming the recruitment process… and Google's dominance in the online search space in general is just another evolution of collecting information and being ubiquitous." Google's advances are intended to provide an improved, efficient experience for users, said Google Canada spokesperson Alexandra Hunnings Klein. "Within this job search experience on Google, you'll have access to detailed information about each job, so you can find the opportunity that's right for you," she said. "You'll see an immersive experience that allows you to explore jobs from across the web, and refine your search to meet your unique needs." But while Google's sophistication in aggregation will benefit the job search industry, it's not a cure-all for recruitment, said Cissy Pau, principal for Clear HR Consulting in Vancouver. "It's another tool," she said. "It's another avenue to get the job out there, but it's not the saviour to fill your vacant positions." "ere's going to be some disruption, but I think maybe the disruption is going to be HR practitioners or companies are going to need to be smarter and more efficient with where they advertise." Increased exposure With Google aggregating job postings from job boards and the internet at large, employers' recruitment efforts will receive more visibility, said Payne. "It presents an opportunity for Canadian companies not only to get more candidates, but more qualified candidates," she said. "at's good. Ultimately, we want employers to find people, and we want people to find jobs." "It's a benefit for both the jobseeker and employer, because the seeker has access to a lot of different options… And for the customer, the employer, ultimately getting more candidates, more qualified candidates in a more broad-based way is never a bad thing, either." A partnership with Google is not necessary for a job posting to appear in the search — though it is helpful. Google automatically indexes open job postings where possible, but following best-practice integration instructions is beneficial, said Hunnings Klein. "Many jobs providers or platforms have marked up the jobs that are open on their websites so as to Will Google's new tool increase the quantity – and quality – of resumés? Job postings, recruitment process may need revamping: Experts BY MARCEL VANDER WIER Sign up for the Canadian HR Newswire today for free and enjoy great content from the publishers of Canadian HR Reporter. HR News at Your Fingertips THE LATEST NEWS THE BEST COMMENTARY DELIVERED WEEKLY FOR READING ON ANY DEVICE Visit www.hrreporter.com/ canadian-hr-newswire

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