3
Administrative Assistant's
UPDATE
When you share quality content with your network, you
are showcasing you're a proud employee, and you're
helping to educate your network. Be sure to add your
own comments and context as to why people should click
on the article or post.
Final thoughts: Optimizing your LinkedIn profile and
re-sharing posts that can benefit your network will un-
doubtedly help you to increase your presence and help to
brand yourself properly – both within your organization,
and with your network at large.
Stop hiding behind the curtain, and let people see your
expertise and value. You deserve to shine!
Stop hiding behind your exec (Part 2)
In Part 1 last month, Leslie counselled AAU readers to post a professional-quality photo (STEP #1) and to "focus
on a compelling headline that highlights who you are, and what you do (STEP #2)."
Construct a powerful LinkedIn Summary that outlines your expertise.
Re-share company posts to your own network.
By Leslie Hughes
You have 2,000 characters to let yourself shine online.
Include your accomplishments, your proudest moments
and the deliverables you're responsible for.
Pep talk: I've written hundreds of LinkedIn profiles for
executives and professionals in transition. Writing your
Summary can be challenging. No one likes to talk about
their accomplishments for fear they may be criticized.
Here's why you need to stand in your value:
A) No one is going to toot your horn for you. You bring
value to your organization and people want to
know your story.
B) LinkedIn is the channel you're supposed to include
all your accomplishments.
C) Your experience is different from everyone else's.
Just because you stand in the value of what you do
doesn't mean you're "full of yourself." You can re-
frame your "brags" by using phrases such as:
• "I'm committed to helping our organization produce
results."
• "I'm honoured to have been recognized by my peers
for ____________"
• "Some people have described me as: ____________"
Take a look at Minerva Sanchez Rudman's Summary.
(Remember her and her compelling profile headline from
last month?) She highlights what she does, and how she
helps her target audience.
Leslie Hughes
Leslie Hughes is a LinkedIn optimization
specialist, professor of social media,
corporate trainer, principal of
PUNCH!media and author of Create.
Connect. Convert. PUNCH!media's goal
is to empower through education and
help executives gain confidence in their
online presence. www.punchmedia.ca
leslie@punchmedia.ca
STEP #3:
STEP #4:
