32 hrawards.ca
FEATURES
CANADIAN HR AWARDS 2020
BEST EMPLOYER BRANDING
At Rexall, our employer brand strategy was designed
as a holistic enterprise-wide approach to the employee
experience which enhances the full employee lifecycle.
At the core of the strategy is our Employee Value
Proposition (EVP). It is both the foundation of our
employer brand and the compass for program
development throughout the entire employee lifecycle.
From talent attraction to talent enrichment, we built a
talent management practice which allows our team to
#UnlockTheirALL while celebrating diversity and
inclusion. At Rexall, our EVP centers around a culture
of care and impact for what matters most, our
community, our team, and our business. This rolls up
into the over-arching spirit of Rexall and being
#ALLin! A thriving Rexall employee goes #ALLin for
our community, our team and our business, helping to
make Rexall the best it can be. With this energy, we
created the "#ALLin movement". More than a tagline,
it captures the dedication of our employees and has
ignited employee pride. Brands are built on
consistency. Our key messages are aligned to our EVP
and shed light on the impactful work our employees
do every day. Each roll up into the #ALLin movement
and authentically depict the fast pace of our work
style. This helps us attract and retain talent wired with
the Rexall DNA (driven, nimble, and accountable).
With over 8,000 employees, drivers, and owner
operators in Canada and the U.S., Day & Ross
offers a diversified portfolio of freight and delivery
solutions to top brands across North America. The
company got its start by hauling potatoes out of
New Brunswick in 1950. Today, their key services
include LTL/TL and cross-border transportation,
logistics, dedicated fleets and residential delivery.
For over a decade, Day & Ross has been recognized
consistently as one of Canada's Best Managed
Companies, and was named a Top Company for
Women to Work for in Transportation in 2018 and
2019. Their commitment to safety and
sustainability is rooted in their family values and
their care for their employees and the communities
where they work
and live.
FINALISTS
Axonify
CGI Canada
Dentsu Aegis Network
Mercer Canada
GOLD WINNER
Rexall Pharmacy Group Ltd.
ABOUT THE AWARD
How prospective employees feel about your
employer brand ultimately determines whether
your company is a great place to work at or not.
This award recognizes the organization that has
developed, implemented or participated in the
most compelling employer branding initiative or
campaign.
GOLD WINNER
REXALL PHARMACY GROUP LTD.
SILVER WINNER
DAY & ROSS
SILVER WINNER
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