CANADIAN HR STRATEGY/23
FEATURE/Workplace culture
the Toronto-based organizational effectiveness rm the Bea-
con Group.
"The problem with what Amazon is preaching is while it
may get short-term results, it's hard for me to conceive that it
could ever produce anything in a sustainable way."
An employer's brand and its reputation among employees
will only become more important as activity in the employ-
ment market increases, he says.
in workplace culture.
The company — founded and run by Jeff Bezos — eclipsed
Wal-mart as America's most valuable retailer in July 2015 and
has a market valuation of $250 billion. Only the strong survive
at Amazon and, as a result, Amazon is strong-arming its way to
becoming a global superpower.
But Amazon's management style is just not sustainable for
the majority of employers, says Douglas Williamson, CEO of
