7
Administrative Assistant's
UPDATE
Time management tips to
manage your executive on
By Leslie Hughes
Do you manage your executive's LinkedIn profile? If so,
you may already know that it's the "low maintenance"
social media channel.
Once the profile has been set up, it's fairly easy to keep
up-to-date on the maintenance of the account.
Complete profiles on LinkedIn provide 40x more
opportunities. The key areas to focus on are:
1) a professional photo
2) a strong headline
3) a thorough and fascinating LinkedIn summary.
You don't need to be on the site multiple times a day
to produce results. Here's an easy-to-follow checklist that
will keep you on track.
Daily
(or at least 2x per week)
Respond to messages in your Inbox
Review invitations to connect
(Reply or accept)
Look at notifications
• Read & comment on any
relevant articles
Click on "Home" link in the top
navigation bar
• Scan through updates,
comment on relevant articles
Update your LinkedIn status with:
• Relevant articles
• A post or status update from
one of your connections
• Helpful tips or "how-tos" for
your target audience
Weekly
(or at least 2x per month)
Research and reach out to
new connections (optional)
Reach out and nurture any
relationships
Write and publish a LinkedIn
long-form blog post
Showcase your expertise!
Monthly
Update your summary and
profile for additions or changes
Add any relevant new
information/sections
(publications, projects)
If you haven't added multimedia
yet, include a video, PowerPoint
or other material
Organize connections with tags
or saved searches (advanced)
Leslie Hughes
Leslie Hughes was called a "Social Media Guru" by CBC Radio
and has been working in digital marketing since 1997. She is
a LinkedIn optimization specialist, professor of social media,
corporate trainer and principal of PUNCH!media. PUNCH!media
clients include The Children's Wish Foundation of Canada,
Guardian Life Insurance Company of America and TVO. www.
punchmedia.ca (sign up for weekly newsletter)
leslie@punchmedia.ca
Every quarter, I also suggest you export your files and connections.
Leslie's tips on free
online courses
The Internet is such an amazing
resource because you can Google just
about anything you want to know about.
In recent years, many organizations and
educational institutions have launched
MOOCs: massive open online courses.
Many courses are available online
for free:
Coursera.org – hundreds of special-
izations and courses in business, com-
puter science, career development and
more, provided through reputable edu-
cational institutions such as University
of California, the University of Edinburgh
and École Polytechnique.
Khan Academy.org – Courses in
math, science and economics, geared
to children and adults. You can also
prep for SATs or learn how to code
through computer programming. (Side
note: my son loves the gamification at
Khan Academy. Every time he achieves
a new level, he's allowed to change his
avatar!)
Lynda.com – Now partnered with
LinkedIn to help provide skills for
professionals. The basic month-to-
month package is $24.99 U.S. but
many local libraries allow you to access
Lynda.com for FREE!
