3
Administrative Assistant's
UPDATE
Add your certifications, other professional accomplishments
How to update your LinkedIn profile
By Leslie Hughes
Many people feel very uncomfort-
able "bragging" about their accom-
plishments, but on LinkedIn you're
supposed to include all your certifica-
tions.
Highlighting your education, certi-
fications and courses help to position
you as an expert in your niche.
In fact, according to LinkedIn,
members with a certification get 5x
more profile views.
Your courses and accreditations
may even come from online train-
ing programs such as Coursera and
Lynda.com.
Here's how to make these changes:
Click Me > View Profile.
Down the right hand column of
your profile, click on the "Add new
profile section" and scroll down to
"Accomplishments." Click on the plus
sign to open up the block and make
the appropriate changes.
Unless you want your network to
see you've received this certification,
keep the button "No, don't update my
network" off.
Own your value and include all the
amazing accomplishments that make
you stand out from the crowd.
Leslie Hughes was called a "Social Media
Guru" by CBC Radio and has been working
in digital marketing since 1997. She is a
LinkedIn optimization specialist, professor of
social media, corporate trainer and principal
of PUNCH!media.
www.punchmedia.ca (sign up for weekly
newsletter) leslie@punchmedia.ca
Leslie Hughes
EA's tweets attract interest in hospital's "rounds"
By Staff
At first hesitant to get involved with social media, Sue
Dunn (see An EA for all seasons, page 1) decided
to learn Twitter because she felt it could be helpful
to one of her bosses at Michael Garron Hospital in
Toronto.
At the same time she was learning about Twitter,
she was also attending quality improvement forums
within the hospital where she noticed that attendees
took photos and tweeted out content.
So she took on a role advertising the forums (called
"rounds") via Twitter.
"All of a sudden rounds that we did inside the build
-
ing became content of other people watching outside
the building," says Irene Andress, Chief Nursing Execu-
tive and Director of Medicine, one of the executives
to whom Dunn reports. "All of a sudden our medical
rounds had more impact because some of the content
had been tweeted out to some of the people who had
been following us."
The education rounds are a traditional part of the
medical culture, Andress explains. "What's different
is that we're starting to take that content and actually
share it in these ways, and using avenues like social
media allows us to open our communities up and
share that beyond our hospital walls."
No boss told Dunn to tweet, says Andress. "It was
something she took an interest in."
Dunn's tweets give advance notice of rounds and
also some follow-up information and photos and are
done with the knowledge and co-operation of the hos
-
pital's public relations department. The tweets go to
followers of @SueDunn1964 and @MGHToronto.
"It's like that shampoo commercial: 'I told a friend
and they'll tell two friends … and so on … and so on,'"
says Dunn. "And the word just spreads, which is great."
