25
Best Recruitment Campaign
Tata Consultancy Services (TCS)
W
hen it comes to a successful
recruitment effort, Tata Consultancy
Services (TCS) believes the best
place to start is before a student
knows exactly what fi eld to choose for a career.
"All kids who are there right now in Grade 8
or 9 start looking at making their careers in IT
because no matter which industry you are working
in, IT is important," says Vivek Kawley, director of
HR Canada at TCS, which has 385,809 employees
worldwide and offers IT consulting and business
solutions services in Canada.
TCS also offers a goIT program, which teaches
coding and application development to middle and
high school students. The program came to Canada
via Toronto in 2014, and has since expanded to
other cities. More than 13,000 students in Canada
and the United States have been a part of goIT
since its beginnings in the United States arm in
2009.
TCS began the program to "create that kind of
interest in students about IT and STEM (science,
technology, engineering and mathematics) careers,
because STEM is one area where the job growth is
continuing for year on year, and we see that in the
future — the jobs will be there in this part of the
technology area," says Kawley.
Teaching children early and showing them that
STEM is an option allows TCS to inspire students
early on, he says.
"It's an investment that will help us going forward
because these students are not going to join
TCS today — but we hope that after four or fi ve
years, they go to universities and take STEM as
an education career and help Canada become a
knowledge power," he says.
The company also began an outreach program
for Indigenous students in Grade 8 at the First
Nations Junior and Senior School of Toronto. "For
one full day, we have trained 50 students from First
Nations about goIT," says Kawley.
Recruitment excellence begins at school for TCS
By John Dujay
WE > pg. 27
