3
Administrative Assistant's
UPDATE
If you haven't been a video host before, this can be a
game changer for you. It's not always easy to feel com-
fortable in front of the lens, but when your connections
get to see your face and hear your voice, you're more
likely to build rapport and deepen connections.
If you choose to use videos as a part of your content
mix, there are a few things to remember:
• Be mindful of your lighting. Natural lighting works
best.
• Quality sound is very important. Most devices are
fairly well equipped but background noise can be very
distracting.
• Keep it short & sweet: Most people will only watch
about two minutes, so get right to the point and keep
your message focused on one topic or tip.
• Be energetic: You may feel a bit awkward being so
animated when you're just talking to a phone or com
-
puter, but the more energy you bring, the more likely
your audience will enjoy your enthusiasm.
What kinds of content can you talk about?
• Share a simple tip.
• Interview a colleague about what they like best about
their job.
• Do a product demo or talk about how your company
helps your customers.
• Take people on a behind-the-scenes tour.
Almost any kind of content you would publish can
be turned into a video. Collaborate with your marketing
team to see if you can brainstorm on some unique ways
you can add video to your marketing mix.
Add video to enhance your status updates
By Leslie Hughes
As you probably know, status updates are
a great way to build thought leadership
with your connections.
You can write your own articles, share industry related
news, and be a great brand ambassador
for your organization by re-sharing posts
that appear on your company page.
A new addition to LinkedIn status up-
date field is the video button.
AAP conference
set for May 30
in Kelowna
Kelowna, B.C., in the heart of the Okanagan,
will be host to the National Administrative
Professional Conference, "Innovate, Integrate
and Motivate," May 30 through June 2.
Sponsored by the Canadian-based Associa-
tion of Administrative Professionals (formerly
Association of Administrative Assistants), the
conference will include an '80s-era (shoul-
der pads, teased hair, use your imagination)
welcome session, a keynote, workouts, sympo-
siums and a dinner cruise.
Also on the agenda: national board meet-
ings, vineyard tour and dinner, the AAP's
annual general meeting, QAA graduation and
awards luncheon.
The conference organizer is the AAP's
Calgary branch. For information, contact aap.
calgary.president@gmail.com.
Leslie Hughes was called a "Social Media
Guru" by CBC Radio and has been working
in digital marketing since 1997. She is a
LinkedIn optimization specialist, professor
of social media, corporate trainer and
principal of PUNCH!media.
www.punchmedia.ca (sign up for weekly
newsletter) leslie@punchmedia.ca
Leslie Hughes
