3
Administrative Assistant's
UPDATE
By Leslie Hughes
Sharing status updates on LinkedIn
is a great way to build your thought
leadership. Each time someone sees
your posts, they begin to see you as
the "go-to" expert who can help them
solve their problems.
Forrester Research says it takes a
minimum of 11.4 touchpoints to build
brand resonance. That means people
need to see your name at least 11
times before they start to feel like they
know you.
Whether you're sharing content
you've created yourself, or you're re-
sharing content written by someone
else, when you build top-of-mind
awareness, you're positioning
yourself for better opportunities�
Here are the key elements for a
perfect LinkedIn status update:
Optimized photo and headline:
Your photo and headline are one of
the first brand impressions people
see. You want to be sure you appear
confident and competent, and your
headline should showcase who you
are, and how you help your target
audience.
Context of the article: You have
to frame why you think this article
is important enough for people to
read. In this information-based
economy we are all overwhelmed
with being inundated with too much
information, but we appreciate
quality information that helps
us improve our personal and
professional lives. What is in
it for the reader? Why should
they care?
Ask questions to encourage
engagement: The power of
social media comes from two-
way engagement. Even if you
don't want to provide your
opinion on the article, ask your
network what THEY think. This way,
the article will receive even more
attention and reach more people!
I aim to share status updates at
least once or twice per week, and it's
important to remember that quality
posts are much more important than
simply making "noise." Make each
post matter.
Leslie Hughes is a LinkedIn optimization
specialist, professor of social media, corporate
trainer, principal of PUNCH!media and
author of Create. Connect. Convert. Called a
"social media guru" by CBC Radio, Leslie has
been working in digital marketing since
1997. PUNCH!media's goal is to empower
through education and help executives gain
confidence in their online presence.
www.punchmedia.ca leslie@punchmedia.ca
Sign up for Leslie's newsletter at
www.punchmedia.ca
Writing the perfect LinkedIn status update
Leslie Hughes
What your smartphone use says about you
Smart people never bring smartphones into meet-
ings, says Travis Bradberry, co-author of Emotional
Intelligence 2.0 and president of TalentSmart, a
leading provider of emotional intelligence tests and
training, in a recent blog.
When you take out your phone, says Bradberry, "it
shows a . . .
Lack of respect. You consider the information on
your phone to be more important than the conver
-
sation at hand, and you view people outside of the
meeting to be more important than those sitting
right in front of you.
Lack of attention. You are unable to stay focused
on one thing at a time.
Lack of listening. You aren't practicing active
listening, so no one around you feels heard.
Lack of power. You are like a modern-day Pav
-
lovian dog who responds to the whims of others
through the buzz of your phone.
Lack of self-awareness. You don't understand
how ridiculous your behaviour looks to other people.
Lack of social awareness. You don't understand
how your behaviour affects those around you."
