3
Administrative Assistant's
UPDATE
By Leslie Hughes
The real estate that sits directly behind
your photo is a 1400 x 425-pixel ban-
ner that can really make your Linke-
dIn presence POP.
As you can see in the example of
Minerva Sanchez Rudman, you can
include an image that highlights a core
value of what you believe in.
Make your LinkedIn image stand out
You can include an image that represents your
organization or just adds some personality to your
profile.
I've used my free real estate to reinforce the brand of my
company, highlight my core competencies and showcase
my book, CREATE. CONNECT. CONVERT.
A really cool (and free) tool I love
to use is called Canva.com. I don't
have strong graphic design skills, so
Canva allows me to use their tem-
plates, stock photography, images,
fonts, etc., so that I can create images
for social media.
Here's how:
Simply create a free ac-
count at Canva.com.
Choose LinkedIn Banner.
Choose one of the tem-
plates from the left-hand
column. (Some images are
free, some require a nomi-
nal fee.)
Change any colours, fonts
or other details so that you
have a background image
you like.
Click Download in the top
navigation bar.
Choose JPG from the drop
down menu for the File
Type and click Download.
Open our LinkedIn profile.
Click Me (top right-hand
corner of navigation bar),
then View Profile.
Click the blue pencil in the
top block of your LinkedIn
profile.
Click on the blue pencil to
change the current stan
-
dard blue background.
Upload the photo by
finding your file in your
downloads folder.
Position or adjust your
Cover photo and click
Apply.
Leslie Hughes is a LinkedIn optimization
specialist, professor of social media, corporate
trainer, principal of PUNCH!media and
author of Create. Connect. Convert. Called a
"social media guru" by CBC Radio, Leslie has
been working in digital marketing since
1997. PUNCH!media's goal is to empower
through education and help executives gain
confidence in their online presence.
www.punchmedia.ca leslie@punchmedia.ca
Sign up for Leslie's newsletter at
www.punchmedia.ca
Leslie Hughes
PRO TIP: If you work with talented
graphic designers, ask them to create
a company-branded LinkedIn Cover
photo. This way your entire team will
have a consistent presence that
brands your organization!
Administrative Professionals
Conference in Toronto June 16-19
For more information: apccanada.com.
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